The story so far...

Did you know that 10,000 cancer deaths could be prevented through early diagnosis and treatment? Neither did I, in fact when I found out I was truly stunned. To the point that I wanted to do something about it. Not just donate funds, I wanted to shout this from the roof tops, tell people and say pass it on; surely its just a matter of telling more people about this fact, getting people to check more often could help save lives.

So I caught up with two great pals, Muji and Lewis, and we chatted. It struck us that c's are all over the internet amongst the copy of every website very much like early cancer signs are amongst us. If we could find a way to activate all the letter c's lying dormant on the web and change them to link to cancer symptom websites. Bingo. Awareness.

So we created this button that anyone could customise and embed on their blog or site and choose which cancer checking site to point to.

We don't believe charity is always about dropping money in the tin. Raising real awareness in this case could lead directly to change. If we can raise early awareness by spreading the message then people can help themselves.

This is the internet generation; we are in control of the greatest tool for awareness this world has ever seen. If you agree then <embed> the button. And if between us all, we could save just one life, boy would it be worth it.

Nick + Muji + Lewis.